There was a time, not very long ago when youngsters connected over Facebook or Twitter. Now, they do so over Instagram. If you like being on social networking platforms (frankly, everybody wants to be on social media), you cannot ignore the allure that is Instagram. From youngsters to the elderly and everyone in between, people have fallen in love with this photo-based platform where each picture is worth a thousand words, no matter how cliché that sounds! In fact, the sheer growth rate of this platform is enough to impress even the most skeptical of people who think social networking is just a phase that will eventually pass.
Instagram is undoubtedly one of the most popular social networking sites today. As per Statista, in September 2017, the total number of Instagrammers (as these photo-buffs like to call themselves) had reached 800 million monthly. The number went up from 600 million in December 2016. Now that this mobile-based photo-sharing platform allows users to edit and share videos along with photos, the upward trajectory is only bound to continue.
Instagram is an excellent platform for brand promotions
You probably already know that being one of the most visually appealing platforms, Instagram is used by many designers, photographers, restaurateurs, models, and travelers for promotion. In fact, what YouTube is to aspiring filmmakers, Instagram is to designers and models. Many think that this platform has been an absolute godsend for them. What many do not know is that it is equally helpful for e-commerce businesses.
Skeptics may say that Instagram is nonessential for more prominent businesses, especially something as complex as multi-brand retail. However, the platform has recently initiated specific changes and updates, and social media marketers are now predicting that a massive shift is in the making as far as the promotional potential of Instagram is concerned. It may even become the ultimate selling tool for e-commerce platforms.
However, making an e-commerce brand, or any brand for that matter, famous on Instagram is a job easier said than done. There is too much competition, to begin with. Moreover, tapping into what a particular audience likes, and continually delivering the same can be difficult. It is due to this reason that many marketers choose to focus on increasing their Instagram followers and likes that can help them expand their reach and grow their brand. The increase in followers works as a growth support mechanism until the time the brand starts performing exceptionally well on the platform.
There are multiple benefits of increasing Instagram followers and likes. The most prominent ones are:
Increase the reach of your business: The equation is simple – the more people know about your business, the better your sales can be. Promoting on social media becomes even more beneficial when you have a large number of followers or likes on your profile. That means, when you make a post on Instagram, the same people are liking, sharing and commenting on it, and thus making the post visible to their followers. The more your audience engages with your content, the better it is for your brand.
Drive traffic to your website: Your Instagram profile and posts should have links that connect back to your business website. When you have a large number of followers on your profile, you increase the chances of people coming across that link and visiting your site. As you already know, better website traffic can lead to better sales.
Make new connections: Making new connections is essential for creating brand awareness and strengthening it. Among your new followers, there might not just be potential customers but also business prospects. When you engage with more people on your profile, new opportunities start to come forward.
Increase the activity on your profile: Having a business profile on Instagram is okay, but it is better when your profile is highly active. Experts state that a profile with 300 followers would see much less activity than a profile with 3000 followers. Having more active followers on your profile would mean that your posts would receive more likes, more comments, and more clicks. Another significant benefit is that you would also see a considerable increase in algorithm stats.
Attain high reputation: With a large number of followers on your business profile, you can get a high marketing reputation that can establish your popularity in your niche market. Smart marketing strategies are required for efficient promotion. With enough engagement on each of your posts, you can build trust among your target audience. Eventually, you can even become a sought-after influencer in your domain, Sooner than later, followers and other businesses may start consulting you to gather insight and information into your expertise.
While the above points make it clear why you should focus on increasing Instagram followers. You can also buy Instagram followers and likes to grow your brand’s popularity on the platform. However, you need to make some efforts on a regular basis to expand the organic reach of the posts you make. Instagram is a visual platform, which as of now, is more or less free of clutter. You can write only eighty-seven character to caption your post before the ‘Read More’ button appears. Thus, it is also a medium that keeps you from over-explaining things. It keeps your updates concise and crisp, exactly the way people like it.
Moreover, since Instagram is primarily a mobile-based platform, it provides you with a much broader audience to reach out to, given that mobile usage has grown exponentially over the last few years. On mobile, one cannot have multiple tabs open. Even with the split-screen feature, one can focus on two things at the max at the same time. It reduces distraction and thus provides you with an audience that has undivided attention just for you, at least for some time. With so many advantages, it is now up to you to use that potential to promote your e-commerce business wisely and grow the number of followers and likes.
Author bio: Harris is a leading blog writer and content marketing professional. He advises startups to buy Instagram followers and likes to increase activity on their profiles and to expand brand awareness. His articles are popular among Instagrammers and business owners alike.