Needless to say, mobile has taken over the internet and can now be said to be the future of not only SEO, but also technology. While most website owners are rightfully focused on site SEO with tools like Serpbook to their rescue, it is of importance that mobile SEO be taken seriously.
The known techniques of SEO as regards mobile maybe to improve mobile friendliness, but there is so much more to mobile SEO, among which are these top 5 trends in 2018:
The launch of the voice-activated speakers like Google Home, Amazon Alexa and Android Auto, among others, has made voice search an essential part of mobile SEO. Technology has made everything easy for people so they do not have to constantly rely on typing queries to receive solutions.
If your mobile site is already launched, be sure to pay attention to the voice search. To get it right with voice search, create content that directly addresses the queries of users, the common ones being, ‘what is’ and how to’.
Lean towards long-tail keywords which are more descriptive and likely to feature in queries, for example, ‘mobile SEO trends’, then provide question-related solutions to the users. An excellent example, ‘what is mobile SEO?’ or ‘how to do mobile SEO’.
Keep your wordings as simplified as possible because voice search is less about jargons and complicated phrases.
Structured Data Markup
Well-structured data appeals to audiences and potentially increases your click-through rates. It communicates a level of organization which the users will deem suitable for a site with credible information.
Additionally, the structured data helps search engines read your site for indexing without having to crawl your site, making your site more likable to search engines. As a recommendation, use schema structured data to stand out in mobile SERPs.
For your schema data markup, consider the local section of Schema.org, which has a variety of categories you can use, including an address, phone, and working hours, all which make it easier for audiences to find you in searches.
Progressive Web Apps (PWA)
These are web apps like appear like mobile apps. In 2018, there is a notable shift from mobile apps to PWAs because of their increased flexibility over mobile apps. Ideally, the PWAs are not only compatible with all browsers and users, but also very responsive and easy to install.
For the fact that PWAs allow for offline functionality and push notifications, it has made it more convenient for website owners to optimize the user experience of mobile sites. A great example of PWAs being used by Google is Weather, Google Contribute, even maps and sports.
Accelerated Mobile Pages
AMP is an open-source site that is published to improve speed and performance of a site. It is a form of HTML designed as a light-weight page that is sourced from Google-hosted cached version.
Since pageload time is important for the SEO of a site, mobile SEO in 2018 focuses on AMPs as a way to improve the load time of a mobile site. The AMPs projects were launched in 2015 but have gained traction in 2018. However, it is not a one-off solution as a site owner has to be consistently invested in making the AMP project be as closely similar to the actual responsive mobile pages as possible.
Like you would a desktop website design, the mobile design needs to be optimized to. Understanding that the mobile audience is growing by the day, developers have come up with different ways through which a site owner can optimize for mobile design.
Visual optimization – Images, fonts, headings are all part of what cuts it for aesthetic appeal. Images should be uploaded in appropriate sizes that do not take a century of load time or pixelate on mobile site. Use correct formats, that is, either PNG, JPEG or GIF. Invest time in taking quality photos of your site as the key attraction element for audiences to your site.
The fonts you use on text should be visible and easily readable. Whether you pick san serif or serif text, ensure they are in the appropriate font color and sizes that do not strain the users.
Swift navigation – be sure that your mobile design is easy to navigate with the most important information clearly situated and highlighted for users. Avoid overcrowding your mobile site with too much information that with clutter the pages like avoidable flashy pop-up ads.
Feedback channel – mobile sites are more relational than desktop sites. Make sure the feedback channel is stable and conveniently placed for users to find. You can use the technical support function to achieve the best.
Clearly, SEO is taking a deeper meaning for mobile users who by now make the largest audience platform and will continually increase over the years. As you consider modelling these perfect trends, be sure to invest a lot of effort along the way.