These techniques can make jQuery websites SEO-friendly by enhancing accessibility

SEO-friendly

Static web pages are outdated and providing dynamic user interface is the need of the hour for which jQueryfits the bill perfectly. The JavaScript library to which jQuery belongs has experienced massive growth over the last many years as it allows developers to add more functionality to web pages to render it dynamic. The static HTML converts into a more dynamic user interface.  jQuery is available open source and free. Moreover, jQuery improves the speed of websites by pushing content to viewers that reduce the server response time. This feature makes it highly useful for SEO because the speed of websites is critical for gaining higher search ranking.

In the age of mobile-oriented websites, jQuery lives up to the expectation of web developers and marketers because HTML5 works on any browser and mobile devices. You can create mobile-friendly websites by using jQuery and boost the SEO prospects. Overall, jQuery meets the demands of time and serves the cause of any digital advertising agency with complete satisfaction, as it is not only SEO friendly but also CSS3 compliant.

Every SEO professional is well aware of the potential impact of jQuery on search performance that depends on the crawlability of websites.  For implementing jQuery successfully for SEO, web developers have to take care of the problem of decreased visibility.  Higher visibility is a basic requirement for implementing SEO successfully, and programmers must know how to work around to ensure that all web pages become easy to crawl by the search bots. Crawling of web pages is essential because only search engines that contribute to search ranking index these pages. In this article, we will discuss the SEO friendly aspects of jQuery and the techniques that you can use to make jQuery user interfaces highly SEO friendly.

Faster page loading with jQuery

Keeping the code light and concise is the target of any developer because it accelerates the page opening speed of websites, which is a critical factor for earning good ranks. Google has declared that there is a direct link between page speed and searches ranking and you can achieve faster page opening times by using jQuery.  To shrink the codes and keep it compact, developers adjust the code for websites based on HTML and CSS that helps to reduce the size. As jQuery files and web pages are stored separately, developers can make modifications throughout the site by taking recourse to a repository instead of searching through folder structures.

jQuery allows developers to load div tags on a need-based basis. This gives them the option of loading only the required div tags for the page that they want to load faster.  In the process, you can present to viewers only what they want to see and load the division elements as and when required.

jQuery websites can turn SEO friendly

Whether or not a jQuery website would be SEO friendly depends on the coding skills of developers. Therefore, blending design and style with SEO functionalities is the basic task of developers who create sites that you can properly optimize for SEO. The available plugins help developers to add SEO friendly elements to websites. The most prevalent SEO friendly practice is to use unordered lists for embedding the jQuery elements.  The combination of jQuery and HTML5 becomes more effective for SEO as you can insert keywords in the animations that can catch the eyes of search engines.

Let us now look at some ways to improve website accessibility and make jQuery user interface friendlier to search engines.

Streamlining (x) HTML is essential

You will come across several jQuery-based features that use HTML tags at random. This results in too many tags adhering to the user interface that has little or no relevance to search engine spiders.  Therefore, slimming down the HTML is a top priority to increase the SEO friendly elements in the design.

You can achieve it by dynamically adding elements after the page loads. The HTML served up to the JavaScript should include basic content essential for creating the user interface and then after the page loads, you can dynamically add the code to it.

Another technique of improving page speed is to streamline the code and optimize the structure to get rid of unwanted codes.

Avoid useless/ blank links

It often happens that the anchor tag accompanied by href of a jQuery event points to nowhere.  To make things worse, it might still contain the JavaScript call.  Although there are times when you have to use the anchor tags, a better option is to use some other element as the span as a trigger and then add dynamically an on click listener. This does not mean that you should not use anchor tags because it suits situations when the jQuery script provides an alternative on page option to the page where the link points.

Present a non-JavaScript version of the content

At the time when you disable the script if any SEO relevant content is not available then you will face problems because search engine spiders would not find it. When you load any content by using AJAX, then it is always better to provide a link to the static version of the content on the page, as it would be beneficial for SEO.

Fit the coded JavaScript to HTML and not vice versa

Follow the principle of progressive enhancement when developing a page because it provides both SEO and accessibility benefits. First, code a static version of the page and then use it as the foundation for coding any JavaScript revolving around the markup. Only if it is extremely necessary, you can add any extra HTML tags.

Maintain your JavaScript in external files

Although this tip might sound cliché, it is so important that it needs frequent mention. The JavaScript that you use must have a safe place out of the HTML page, preferably in an external JavaScript file with proper reference in the head.

How much SEO friendly any jQuery website would depend on the craftsmanship of web developers.

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About the Author: Son Sun

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